The StrateGYM newsletter
More members, fewer cancellations. One email at a time.
For people who run a box, a studio or a boutique gym. Every issue brings one number to check, one move to make this week and one tool ready to use. Three minutes to read, ready to apply the next day.
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StrateGYM · to you
January renewals are decided in December
01 The number
Renewal rate
renewals ÷ memberships expiring
Check it every month, not at year end.
02 The move
Reach out to everyone expiring in the next 14 days, before they decide on their own.
03 The tool
Hi Giulia, your membership ends on the 15th. Shall I keep your 6:30 pm spot for next month too?
Every issue, three things.
No consultant theory: only what it takes to fill your classes and keep your members.
One number
The figure that shows how your gym is really doing: renewals, attendance, revenue per member. With the simplest way to work it out.
One move
A concrete action for the week, step by step. Made for people who already have too much on their plate.
One tool
Messages, checklists and templates ready to copy. If you use StrateGYM, we also show you where to find them in the software.
Written for people who open the doors at six in the morning.
Owners, managers and coaches of boutique gyms. If members, classes and revenue are your daily work, this is for you.
- CrossFit boxes
- Hybrid boxes
- Functional training boutiques
- Pilates studios
- Yoga studios
- Personal and coaching
- Gyms and fitness centres
The next issue is for you.
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