“The open box is full. The members who pay too little leave.”
The strategic management software for boutique gyms
Grow , strengthen your clients.
Day-to-day operations, live numbers and advisory in one platform, powered by artificial intelligence.
Chosen by 150+ gyms
150+
gyms supported
since2020
alongside owners
9
strategic modules
1
platform
StrateGYM has everything you need to grow
Meet your coach, your assistant and your gym’s new advantage: management software, advisor and artificial intelligence, in one platform.
See StrateGYM’s toolset in action
Book your free demoGym types
Built for your gym
CrossFit boxes
“The open box is full. The members who pay too little leave.”
Hybrid boxes
“Before the race there is a queue. After the race the box empties.”
Functional training boutiques
“At 6pm I have a waitlist. At 10am I coach three people.”
Pilates studios
“The reformers are always full, but the margin never shows up.”
Yoga studios
“I have plenty of students, almost all on class packs and an on-and-off practice.”
Personal and coaching
“When a trainer leaves, half of their clients leave with them.”
Gyms and fitness centres
“A hundred people join in January. By March I see thirty of them on the floor.”
ConsulTech
The first Fitness ConsulTech
Software, advisory and artificial intelligence in one product. In fitness, nobody had done it yet.
Since 2020, with Business Partner and Gym Partner, we have supported boutique gyms, boxes and studios as they grow. We distilled that method into StrateGYM: your gym’s numbers stay current, and the advisory starts from real data, not from a feeling.
150+
gyms supported in advisory since 2020
Revenue
€ 48.2k
- Average client spend
- € 115
- Churn rate
- 4.2%
- Conversion rate
- 72%
- CAC
- € 13
The software
Everything the day needs, in one platform that replaces the one you use today.
The advisory
Sessions on your numbers: analysis, goal, daily actions and a monthly review.
Artificial intelligence
Every day it names the one priority that grows margin and cash.
Software made for gyms and studios
Built by fitness owners for fitness owners
We know how modern studios and gyms actually run, because we work with them every day. The tools, features and workflows are designed around your goals and support a wide range of business models and offers.
Make your gym profitable
Flexibility without the mess
Custom, not complicated
Everything you expect from gym management software — and much more. StrateGYM becomes your complete platform for running your gym.
Finance
Cash, budget and variances, updated automatically and linked to your bank.
HR
Pay, thresholds and filings for sports staff, without filling in forms.
Marketing
Campaigns run from the software and adapted by AI to your numbers.
Retention
You see who is about to leave before they do.
Coaching
Nutrition and wellness coaching paths, with goals and progress in the app.
Accountant
Connected directly: no shared passwords, nothing to send.
The Board
MondayIllustrative screen
Value per member
target €130
€94
Cancellations this month
target under 5%
6.1%
13-week cash
every week
Positive
Coaching module
Nutrition and wellness coaching, inside the software
The module for anyone who follows clients beyond the workout: nutrition and wellness plans, goals and progress always in view, and the client finds it all in the gym’s app.
- Plans tailored to each client
- Regular check-ins, measurements and progress
- Shared goals and a goal review
- Coaching packages sold and renewed in the app
Library
Giulia B. · Legs
- Legs
- Chest
- Back
Barbell squat0:42
Walking lunges0:28
Hip thrust0:35
Nutrition plan
Giulia B. · week 6 of 12
Next check-in: Thursday
Goal review at the end of the plan
The best experience for members
Happy clients day after day
Included in StrateGYM
Your gym’s own app
Your name, your logo and your colours, on the App Store and Google Play. Members see your brand every day, not ours.
Give clients a clean experience: bookings, renewals and payments on the phone, QR check-in, personal messages and milestone celebrations, so members stay happy and stay.
Your appYour name on the stores
Accesso all’app Felsina HLT, con il nome della palestra
RenewalPaid in the app · €79
Your brand
The gym’s name, icon and colours on the App Store and Google Play.
Book, renew, pay
Classes, memberships and payments from the phone, without stopping at the desk.
Direct messages
Notices, offers and milestones land in the app, not in the WhatsApp group.
Events and HYROX
Events become a way to grow
Pair races, simulations and HYROX run from the app: tickets sold in the app, and every outside participant becomes a new lead.
Simple migration
Moving to StrateGYM is straightforward
StrateGYM replaces your current software: you do not pay for two. We migrate the data from the other platforms and stay with you one-to-one so the switch stays simple.
If anything is unclear, support is there on live chat, email, the help centre and the AI assistant.
Integrations
StrateGYM connects to the tools you already use
Built to plug in
Meta, WhatsApp, calendar, invoicing, sports affiliations and the bank: it connects to what you already use, without changing how you work.
Your accountant, always connected
Tax drawer, invoicing, document archive, statements and receipts. No passwords to share, nothing to send.
Are you ready to unlock your gym’s potential?
Make your gym profitable