The method
Strategic advisory, finance and tax for fitness. Years of real figures from Italian gyms.
The strategic management software for boutique gyms
Your software tells you who walked in today. StrateGYM tells you what to do tomorrow to earn more.
Software, advisory and artificial intelligence in one product, built for boutique gyms.
Book a 30-minute diagnosis
Free, on your numbers, with no obligation.
A project born in gyms
Since 2018 we have worked with boutique gyms, personal training studios, boxes and functional studios. The gym’s numbers stay current, and the advisory works on them.
150+
gyms followed
since 2018
The technology
The platform everything runs on: bookings, memberships, payments, the app, integrations.
abbs.one
The result
One product where method and technology work together, with artificial intelligence.
You are running a boutique gym on software built for a low-cost chain
Plenty walk in, few stay
You see how many people walk in. Not what they are worth each month, or who is about to leave.
Many members walk in, but only some of them continue to stay Walk inStayThe floor is full. The revenue does not return.
55 hours a week and the bank account does not move
Floor, desk, renewals. The software records everything, but not what an hour of your work is worth.
The owner’s hours accumulate across the floor, desk and renewals FloorDeskRenewals55h
55 hours in. Bank account still.
You do not know which classes make you money
The timetable is full. Each class’s margin stays invisible, so you change the schedule by feel.
Classes fill the timetable, but their margin remains unknown AttendanceCostsMargin?Full does not mean profitable.
Four figures from the Italian market
What is left on the table. Today a member is worth €585 a year on average. At €130 a month, the middle of the target range, that is €1,560 a year: €975 more per member. On 100 members, almost €100,000 a year.
€100–150
what each member pays per month
Italian average €60–65
24 – 36 months
how long a member stays
Italian average 6–9 months
5 – 8%
how many members leave each month
Italian average 11% and above
€60 – 100k
what the owner takes home
Italian average €30–37k
€975
more, per member, each year
€585
average
€1,560
target
Software, advisory and artificial intelligence
The software
It replaces the operational software: check-ins, classes, memberships, takings, staff and the member app. Plus eight modules: finance, retention, sales, marketing, operations, events, HR and the consultant view.
The advisory
The method we have used with gyms for years, inside the software: an initial diagnosis, clear priorities, a monthly review of the numbers with the consultant. We do not hand you a tool and leave.
Artificial intelligence
It reads the gym’s data and answers in plain language: which renewals you risk losing, which classes do not cover their costs, where to act this week.
StrateGYM puts software, an advisory method and artificial intelligence in one product, with one goal: helping you earn more.
It works for you, not only for members
Item: Traditional software
- The question it answersWho came in today?
- Who it works forThe member: books, checks in, pays
- The numbers it showsVisits and takings
- The financeOutside: from the accountant after the quarter closes
- SalesA free trial and hope
- SupportTechnical support
StrateGYM
- The question it answersWhere am I losing margin, and what do I change this week?
- Who it works forThe owner: decides, earns, delegates
- The numbers it showsValue per member, length of stay, cancellations, 13-week cash, owner take-home
- The financeInside: the bank balance, margin and cash in real time
- SalesContacts followed up within an hour, one plan at full price
- SupportA consultant who reads the numbers with you every month
Other products are built around the member’s experience. StrateGYM keeps that, and is built around the owner’s numbers.
The right order of work
01Value per member
Raise what each member pays: correct prices, stop discounts and free trials, higher-value services such as personal training, small groups and programmes.
02Length of stay
Keep people longer: alerts when attendance drops, a Goal Review every three months, events with a date to prepare for.
03Conversion
Turn the contacts you already have into members: a reply within an hour, a structured sales conversation, one plan.
04Acquisition
Only then look for new contacts: organised word of mouth, social, content. Paid advertising comes last.
Close the bucket first, then open the tap.
Someone who says they need more members usually has a value or retention problem first. Buying contacts to fill a leaky bucket means paying to watch them leave three months later. StrateGYM applies this order: the board shows the weakest link, and only that.
Six numbers, every day
The ones you decide on. The rest can wait.
€100–150
Value per member
What each member pays you per month, on average. If it is low, more members only mean more work.
Healthy above €120.
24–36 months
Length of stay
How many months a member stays, on average. Times the monthly value, it is what a member is worth over time.
5–8%
Cancellations a month
The members you lose. Above 8% you are filling a leaky bucket.
€/hour
Revenue per coach hour
What the gym takes for each hour a coach is on the floor. The slots that lose money show up.
8 out of 10
Contacts closed
How many contacts become an appointment, and how many appointments become members.
Call back within an hour.
€60–100k
Owner take-home
What is left for you. Not turnover.
A year. One line a week.
Each module is a lever on the gym’s numbers.
Eight modules,eight levers
Check-in, due dates and takings stay. The decision is not who walked in. It is where margin is being lost, and what to change this week.
Finance
Lever: cash and margin
Connect the bank, reconcile takings, and calculate margin, 13-week cash and the owner’s pay.
Retention
Lever: length of stay
It catches cancellations up to 60 days ahead and assigns the contact to the coach, with the script to follow.
Leads and sales
Lever: conversion
Leads, meaning the contacts that come in: each one is followed through to close, with an alert if you do not call back within an hour.
Marketing
Lever: acquisition
Campaigns run from the software, starting from your gym’s numbers.
Operations
Lever: free time
The owner’s hours on the floor, the delegation test, and the seven written procedures for moving from coach to owner.
Events and programmes
Lever: new revenue
In-app tickets for races, simulations and HYROX. Every outsider becomes a contact to convert.
HR and pay
Lever: zero errors
Attendance, hours, pay, thresholds and filings for sports workers, handled on their own.
Consultant
Lever: direction
A monthly report with an action plan, a comparison across sites, and a dedicated login for the accountant.
It replaces the software you use now. You do not pay for two products
Everything your operational software does today stays, and becomes a figure you can decide on.
- Entries and attendance
- Check-in on the floor, attendance history, who is dropping off the radar. StrateGYM reads frequency drops from check-ins, not from a separate sheet.
- Classes and timetable
- Hours, spots, coaches. The timetable stays operational. Figures per class tell you whether that slot covers its costs.
- Memberships and takings
- Renewals, due dates, unpaid fees. You recover expired memberships before members notice, not after a manual chase.
- Your gym’s own app
- It ships on the App Store and Google Play with the gym’s name, icon and colours. The member sees hours, their card and payments; you see whether they are using the floor or about to leave.
- Staff and shifts
- Who is on the floor, who covers the desk. Staff costs sit in the weekly figures, not in a separate file.
- Built-in AI
- Ask which renewals are at risk, which classes do not cover their costs and where to act this week. The AI reads your gym data and returns practical answers.
31
It integrates with the tools you already use
Google Calendar, WhatsApp, Meta and CSEN. The rest of the work stays in the software.
Book a 30-minute diagnosisAdvisory on StrateGYM’s numbers
You can book sessions built around the goal you want. Each path starts from a goal and has four phases, on the numbers StrateGYM updates every day.
- 01
Current picture
A snapshot of the gym’s numbers: members, value, length of stay, cash and margin, set against the market.
- 02
The goal
A measurable goal with a date: for example, monthly value per member at €130 by December.
- 03
Daily actions
The goal becomes a plan of actions for each day, with a priority on the board and tasks for the owner and the coaches.
- 04
Monthly review
Each month you compare results and the goal: what worked, what to correct, and the next actions.
The software and the consultant work on the same numbers: every session starts from real data, not from a feeling.
A 150-member box over 18 months
Members grow only a little, but each one pays twice as much and stays longer.
Model simulation
| Metric | Before(Start) | After 18 months |
|---|---|---|
| Active members | 150 | 175+17% |
| Monthly value per member | €65 | €130+100% |
| Monthly cancellations | 11% | 4.5%−59% |
| Total revenue | €117,000 | €273,000+133% |
| Owner’s take-home | €32,000 / year | €93,000 / year+191% |
| Metric | Today | In 18 months |
|---|---|---|
| Active members — See the figures | — | |
| Monthly value per member — See the figures | — | |
| Monthly cancellations — See the figures | — | |
| Total revenue — See the figures | — | |
| Owner’s take-home — See the figures | — |
The example is visible, including revenue and take-home. Leave your email to see your gym’s figures.
Instant calculation
Enter your numbers and see the result
Illustrative example
A 150-member box. Not a customer and not a guaranteed result.
No commitment
Only the figures from the simulation.
Four steps to start
1 Diagnosis
30 minutes on your numbers: the picture, the bottleneck, the first priority.
2 Setup
We switch on only the modules you need now. The others arrive when you are ready.
3 Migration and go-live
From the old software to StrateGYM, with the gym’s app published in your name.
4 Monthly review
Each month: numbers, priorities and an action plan with the consultant.
StrateGYM is not for everyone
Who it is not for
- You only need hardware and modules
What you mainly need is a turnstile, badges and a catalogue of features sold separately.
- You only want a booking app
The priority is letting members book classes, without working on the financial results.
- You want to test it alone
You are looking for a free trial without starting from your gym’s real figures in a diagnosis.
Who it is for
- You make the decisions
You own or run a boutique gym, a box or a small group of sites without answering to head office.
- You want margins, not just check-ins
You already have operational software, but you know that a full floor does not equal take-home pay.
- You work the numbers every week
You want a method for making financial decisions, not merely a more digital front desk.
Frequently asked questions
Traditional gym software is purely operational: it records takings, prints receipts or opens the turnstile.
StrateGYM is the strategic management software for boutique gyms: besides the daily operations, it includes the Board, a decision dashboard that crosses native attendance, sales, finance (via Open Banking PSD2) and HR data to show you the one priority for the day that raises margin and cash.
Tired of working 55 hours a week with an empty till at month end?
In 30 minutes we look at your gym’s figures: what each member pays, how long they stay, and what is left for you. The market target for the owner’s pay is €60–100k a year.