Who it is not for
- A chain that only wants the gate, the badge and a module catalogue.
- Someone who only wants an app for end customers to book classes.
- Someone looking for a free software trial with no demo on their own gym.
The first strategic management software for gyms.
Operational software opens the turnstile and records payments. StrateGYM gives you the data, finance, marketing and HR to set your strategy.
Four figures from the Italian market.
The average is €585 per member per year. The target is €2,400. €1,815 left on the table.
€100 – 150+
what each member pays
average €60 – 65
24 – 36 months
how long they stay
average 6 – 9 months
5 – 8%
who leave each month
average 11%+
€60 – 100k
what you take home
average €30 – 37k
€1,815
left on the table, per member
€585
average
€2,400
target
You are running a boutique gym on software built for a low-cost chain
Plenty walk in, few stay
You see how many people walk in. Not what they are worth each month, or who is about to leave.
Many members walk in, but only some of them continue to stay Walk inStayThe floor is full. The revenue does not return.
55 hours a week and the bank account does not move
Floor, desk, renewals. The software records everything, but not what an hour of your work is worth.
The owner’s hours accumulate across the floor, desk and renewals FloorDeskRenewals55h
55 hours in. Bank account still.
You do not know which classes make you money
The timetable is full. Each class’s margin stays invisible, so you change the schedule by feel.
Classes fill the timetable, but their margin remains unknown AttendanceCostsMargin?Full does not mean profitable.
Your current software tells you who came in today.StrateGYM tells you what to dotomorrow to earn more
Check-in, due dates and takings stay. On top come eight modules that operational software does not have. The decision is not “who came through the gate”. It is “where margin is leaking, and what to move this week”.
Finance
Open banking and management control
The financial picture in real time, without waiting for the accountant. Connect the bank and leave the spreadsheets: it reads outgoings, reconciles gym takings and calculates operating margin, owner’s take-home and a 13-week cash forecast. You see the cash gap on Monday, not at quarter-end.
Retention
Cancellation prevention and Goal Review
Catch cancellations 60 days before they land. Frequency drops from door check-ins become a coach task with a contact script. Quarterly Goal Reviews and a win-back list: you lengthen stay and protect recurring revenue before the member walks away and the monthly fee goes with them.
Leads and sales
Sales pipeline and the prescriptive method
Replace the free trial with a sales system. Every contact is tracked from first message to close. If a lead is not called back within an hour, it flags it and walks you through the consultation in-app: one plan, full price.
Marketing and campaigns
Referrals and the four-channel gate
Win the best members at zero cost before you spend a euro on ads. The circles method and personal member links structure word of mouth. Paid ads stay locked until the four free channels are stable. Then, and only then, you unlock the ads budget without wasting it on cold traffic.
Operations
Owner time and the delegation test
Free your time and keep the gym running without you. Track your hours on the floor, measure how far processes run on their own, and keep the seven written procedures that take you from coach to owner. When the numbers hold, you can leave reception without the service collapsing.
Events and programmes
Races, HYROX and walk-in acquisition
Turn events into cash and new members. Sell tickets in-app for pair races, sport simulations and HYROX. Every outsider becomes a contact: it measures return at 60 days and the effect on length of stay, so you know which races pay and which ones only fill the room.
Consultant
Portfolio and accountant portal
The control room for consultants and multi-site operators. Compare sites on one grid, generate the monthly PDF with the action plan, and share cash and pay figures with the accountant through a dedicated login. One portfolio, one report, one conversation with the owner.
HR and pay
Sport collaborators and the sport reform
Approve staff pay in five minutes at month end. It reads classes and PT sessions from the diary, calculates the split, watches the sport-reform thresholds, issues receipts and prepares the SEPA transfer. Close the month without spreadsheets and without threshold errors.
It replaces the software you use now. You do not pay for two products
- Entries and attendance
- Check-in on the floor, attendance history, who is dropping off the radar. StrateGYM reads frequency drops from check-ins, not from a separate sheet.
- Classes and timetable
- Hours, spots, coaches. The timetable stays operational. Figures per class tell you whether that slot covers its costs.
- Memberships and takings
- Renewals, due dates, unpaid fees. You recover expired memberships before members notice, not after a manual chase.
- Your gym’s own app
- Each gym has its own, with the name you choose. Members see hours, their card and payments; you see whether they are using the gym or about to leave.
- Staff and shifts
- Who is on the floor, who covers the desk. Staff costs sit in the weekly figures, not in a separate file.
- Built-in AI
- Ask which renewals are at risk, which classes do not cover their costs and where to act this week. The AI reads your gym data and returns practical answers.
31
It integrates with the tools you already use
Connect calendars, messages, campaigns, invoices and memberships. From Google Calendar to WhatsApp, from Fatture in Cloud to CSEN and ASI: StrateGYM brings the work together without asking you to start again.
Book a demoWhat StrateGYM works on: what each member pays you, who stays, what you keep
What changed in a 200-member box over 18 months thanks to StrateGYM
A case study of a box with about 200 members. Enter your gym’s three figures in the same table.
You can calculate for your gym
| Metric | Start | After 18 months |
|---|---|---|
| Active members | 210 | 175−17% |
| Owner hours on the floor | 30 h / week | 12 h / week−60% |
| Ad spend | €1,500 / month | €0 / month−100% |
| ARM — See the figures | ||
| Monthly cancellations — See the figures | ||
| Total revenue — See the figures | ||
| Owner’s take-home — See the figures |
| Metric | Today | In 18 months |
|---|---|---|
| Active members — See the figures | — | |
| ARM — See the figures | — | |
| Monthly cancellations — See the figures | — | |
| Total revenue — See the figures | — | |
| Owner’s take-home — See the figures | — |
Leave your email and see the four figures from the case. Your gym’s revenue and take-home come from the three fields.
StrateGYM is not for everyone
Who it is for
- An owner or partner of a boutique gym, a box or a small group of sites, who decides alone or with one other person.
- Someone who already has operational software and has seen that a full floor does not equal take-home pay.
- Someone willing to work the numbers every week, not just to “digitise the desk”.
Frequently asked questions
Traditional gym software is purely operational: it records takings, prints receipts or opens the gates.
StrateGYM is the first strategic management software for boutique gyms: besides the daily operations, it includes the Board, a decision dashboard that crosses native attendance, sales, finance (via Open Banking PSD2) and HR data to show you the one priority for the day that raises margin and cash.
Tired of working 55 hours a week with an empty till at month end?
Fill in the form in 30 seconds. We will show you how to leave the intro-offer trap and aim for €100,000 a year in owner’s take-home.